The Bookshelf

My Books

Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

It’s Personal: The Business Case for Caring

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Advertising Under One Hour: Everything You Need to Know

Audio Branding: Using Sound to Build Your Brand

The Activation Imperative: How to Build Brands and Business by Inspiring Action

The Get a Job Workshop: How to Find Your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experiential, and More

How to Succeed in Advertising When All You Have Is Talent (Second Edition)

25 Words or Less: How to Write Like a Pro to Find That Special Someone Through the Personal Ads

How to Succeed in Advertising When All You Have Is Talent

My Chapters and Essayas in Other Books

The Sage Handbook of Brand Management

Advertising & the Business of Brands

Tools of Marketing Titans