Foreward: Dr Philip Kotler; Co-Authors: Susan Westwater, Scot Westwater, & Collleen Fahey
Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program.
Author: Lorna Borenstein
It's Personal: The Business Case for Caring thoughtfully examines the Human Connection Movement™ in the workplace, which is fueled by a growing desire among employees to feel more connected to one another and as a result, better connected to their jobs. This movement, which is especially important given the challenges of today's new work-from-home environment, has transformed the role of employers into the benefactors of wellbeing. It's Personal: The Business Case for Caring serves as a strategic and tactical guide for company leaders who want to embrace this transformational change, improve employee engagement, and drive business results.
Foreward: Mark Tungate; Co-Author: Ilan Geva
“A master work. As brands define our culture and set society’s agenda more and more, this book needed to be written. It comprehensively sets the ground rules and does a deep dive into how to manage the process...
— Nancy R. Tag, Founding Director, Branding + Integrated Communications MPS at The City College of New York & author
“Years of experience by a seasoned advertising guru that you can grasp in the time it takes to do a business lunch.”— Thomas McManus, Associate Professor, Fashion Institute of Technology
This book will teach you all the who’s, what’s, when’s and where’s of advertising. From some of the rich history to some of the proven methods of creation, this book has it all. And you can too, in just one hour.
Foreword: Dr Philip Kotler; Co-Author: Colleen Fahey
“Audio Branding: Using sound to build your brand expertly combines the theory and practice of sensory branding in a guide that will be essential to every marketer. I highly recommend this book for your library.”— Martin Lindstrom, New York Times best-selling author of Small Data and Buyology
Named by Book Authority as one of the 100 best books of all time on branding.
Ever sang your local window-repairman’s jingle? Or instantly associated a sound in everyday life with a business you saw on TV? It’s called audio banding and this book will teach you all about it.
Foreword: Rory Sutherland; Co-Author: Willian Rosen
“Branding is a two-step process: Defining the brand and activating the brand. The Activation Imperative is the best that I have seen on activating the brand.”— Philip Kotler, SC Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Named by the Association of National Advertisers Advertising Education Foundation as being seminal in the field of advertising and marketing.
Building a brand defines who your organization is. Activating a brand leads to people buying into what your organization does. In this book, I’ll help you do both.
“A 332-page jobs program for the best and the brightest.”
— Jeff Goodby, Co-founder, Co-Chair Goodby Silverstein & Partners
So you want to build a career in the world of creativity. Here’s where to start. This book will take you through the various fields and show you how to get exactly where you want to go.
Forward: Maxine Paetro; Introduction: Luke Sullivan
“A terrific look into what it takes to make it in the advertising industry today, from many who helped shape it.”— Rick Boyko, Managing Director, VCU Adcenter
The top advertising copywriters and art directors didn’t get where they are by chance. Hear directly from some of the best on how you can breakthrough and make your own mark.
Co-Author: Emily Calvo
Looking for love? Pick up a copy of 25 Words or Less. - New Woman Magazine, November, 1998
Details ways to meet people using personal ads with tips writing effective ads and where to place them
How to Succeed In Advertising When All You Have Is Talent, by Minsky and Calvo, is a great collection of thoughtful interviews with some of the biggest names in the business. -Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan
With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising.
